Makoto Collective
Shopify store in three categories, with stock cleared into Ireland and no customs at the door.
The business
Makoto Collective brings Japanese everyday objects to Europe: skincare built on rice bran, green tea and camellia, Hasami porcelain for the table, and sake to follow. Stock sits in Dublin and orders go out to Ireland and most of the European Union.
The problem
Buying Japanese goods from Europe usually ends one of two ways: a three-week wait from Tokyo, or a customs bill at the door that costs more than the order itself. Shoppers have been caught out enough times to abandon the basket before checkout, and no amount of product photography settles a doubt about what arrives and what it really costs. The catalogue also spans skincare, ceramics and drink, three things nobody browses the same way.
What I did
The store answers that doubt where the doubt happens. The catalogue splits into three gestures (Care, Contemplate and Celebrate), so each audience gets its own door instead of one flat product list, with filter, sort and an object count inside each. Every product page carries “in stock in Ireland, one to three working days, no customs duty to pay” beside the price, plus a link that breaks down where the piece comes from and what it costs to get here. The cart repeats the same line, shows how much is missing for free delivery, and lets the buyer set the destination country before checkout.
The result
A shop where the Japan objection is answered on the shelf, on the product page and in the cart, instead of being discovered at the door. Three categories a shopper can browse separately, and a checkout that names the delivery country, the free-shipping threshold and the 14 days to change their mind before anyone pays.
Want the same for your business?
Two pages, plain English, no sales deck. I look at your Google presence and your site, and tell you the three things I'd fix first.
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